Sign in

Orly Shelef

So, what is it?

We all know of microcopy; The little words help us direct, remove barriers and motivate users to operate in digital interfaces.

The challenge

How do we get those tiny words to produce a more significant added value to the digital journeys?

The solution

First, we must map all the users’ operational intersections and create personal and almost human guidance throughout every active process in our digital assets.

My triple D modal

As soon as I am…


Every UX designer has their own views and best practices. We all have a guidebook created through time and experience. I want to share mine with you.


An image of a hand writing a letter
An image of a hand writing a letter

First timer? I recommend you start here:

For this read, I would like to write my love notes to those that kept me sane during the quarantine :)

Dear yummy Wolt,

I love it that you know where I am — I don’t find it creepy in the slightest! So simple, and so smart, and so very personal.


Curious? Good! Let me walk you through it.

Girl whispering to another girl a secret
Girl whispering to another girl a secret

Understanding your goals

First and foremost, we need to map the needs — your brand’s needs. Let’s consider our options:

Know your audience

Who are they? How old are they?


Lego star wars figurines with the description ‘Join the force’
Lego star wars figurines with the description ‘Join the force’

Hi there! Thinking about joining the force? Let me tell you a bit about my journey to discover smart design, or what we insist upon calling UX design.

A long, long time ago

As a little girl, I tended to get in trouble for being too curious. I needed to know how things worked — what made them tick, literally. I used to take apart clocks to look inside and try to put them back together (with little success, I might add.)


Every UX Designer has his views and best practices. We all have a guide book created through time and experience. I want to share mine with you.


Every UX Designer has his views and best practices. We all have a guide book created through time and expertise. I want to share mine with you.

When I create, I base everything on the following principles. Meet my guiding star to the ultimate user experience.


Every UX Designer has his views and best practices. We all have a guide book created through time and experience. I would like to share mine with you.


Today’s recipience for my human affection are Notion, Reminder app, and wait for it . . . Medium! Yes, It’s my birthday and I’m feeling bold.

Dearest Medium, Sir!

I can actually feel your intensity, staring me down with your knitted eyebrows and that sexy scowl. I am well aware that what I say here might affect our relationship. I also believe that the foundation of any good relationship is trust. Therefore, please trust me when I say I have your very best interests in mind!


Today’s recipience for my user-friendly affection are Netflix, Amazon Kindle, and Instagram. Let’s do this!

Dear Netflix,

We have our polyamorous thing, don’t we? And surprisingly, I must say, we all get along brilliantly. You know all the members of my family and their preferences, and you let us be ourselves, individually.

Orly Shelef

UX/UI Specialist. A storyteller, problem solver, and a creator. Plus, an owner of a great smile

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store