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Orly Shelef

So, what is it?

We all know of microcopy; The little words help us direct, remove barriers and motivate users to operate in digital interfaces.

We usually use them on and throughout functional funnels that we want the user to engage in, such as:

Forms (registration, purchases, etc.)

Buttons

Call to action

Informational tooltips


Every UX designer has their own views and best practices. We all have a guidebook created through time and experience. I want to share mine with you.

When I create, I base everything on the following principles. Meet my guiding star to the ultimate user experience.


An image of a hand writing a letter

First timer? I recommend you start here:

For this read, I would like to write my love notes to those that kept me sane during the quarantine :)

Wolt (’cause a girl had to eat),
Keep (. . . stay in shape)
Zoom (and, well, work . . .)

Let’s…


Girl whispering to another girl a secret

Understanding your goals

First and foremost, we need to map the needs — your brand’s needs. Let’s consider our options:

Leads — form submissions?

Purchases?

Awareness?

Increasing page views/time on site?

App downloads?

You now know what you want them to do. For our little walkthrough, Let’s say you want people to sign…


Lego star wars figurines with the description ‘Join the force’

Hi there! Thinking about joining the force? Let me tell you a bit about my journey to discover smart design, or what we insist upon calling UX design.

A long, long time ago

As a little girl, I tended to get in trouble for being too curious. I needed to know how things worked —…


Every UX Designer has his views and best practices. We all have a guide book created through time and experience. I want to share mine with you.

When I create, I base everything on the following principles. Meet my guiding star to the ultimate user experience.


When I create, I base everything on the following principles. Meet my guiding star to the ultimate user experience.


Every UX Designer has his views and best practices. We all have a guide book created through time and experience. I would like to share mine with you.

When I create, I base everything on the following principles. Meet my guiding star to the ultimate user experience.


Today’s recipience for my human affection are Notion, Reminder app, and wait for it . . . Medium! Yes, It’s my birthday and I’m feeling bold.

New here? You should probably start here:

Dearest Medium, Sir!

I can actually feel your intensity, staring me down with your knitted eyebrows and that sexy scowl…


Today’s recipience for my user-friendly affection are Netflix, Amazon Kindle, and Instagram. Let’s do this!

Not sure what you are doing here? You should probably start here:

Dear Netflix,

We have our polyamorous thing, don’t we? And surprisingly, I must say, we all get along brilliantly. …

Orly Shelef

UX/UI Specialist. A storyteller, problem solver, and a creator. Plus, an owner of a great smile

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